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The role of AI in the fashion industry

How AI is being used in fashion?

Artificial intelligence is being used in many different ways in the fashion industry. The first use case of AI in fashion is as an advisory role. Artificially intelligent digital assistants are being used to recommend clothes to customers based on their height, weight, shape, and current size. Customers are then given accurate sizing based on the details they have inputted into the system. The sizing accuracy is based on feedback from other customers. On average 40% of online purchases are ultimately returned. The use of AI in customer advisory is important as it allows for greater customer satisfaction and a reduction in the number of returns.

AI can also be used for practicality and productivity within stores and online retail. Through logging sales, returns, and online purchases, retailers can keep track of stock and gauge which stores need which products. According to a survey by Capgemini, artificial intelligence could help retailers save $340 billion annually by the year 2022 by enabling efficiency in several processes and operations. This prediction figure is huge and it is understandable why many retailers wish to adopt new technologies such as AI into their business

Platform & designers using AI

In 2015 I was recruited to design for an AI-generated fashion experience app formerly referred to as 'Inkarne' in Bangalore India. This was the advent of AI disrupting the fashion retail & lifestyle industry after its proven success in other avenues. Inkarne envisioned bringing a highly immersive cloth shopping experience from brands to the consumer directly. Hence we designed an interactive eCommerce marketplace in 3D with fashion labels setting up their shop on this portal. Each user can customize their own 3D Avataar to try out clothes virtually while sitting at home rather than visiting the trail rooms of boutiques & malls. While onboarding we made users enter their measurements or standard sizes then you could customize your avatar by selecting hairstyles & skin color to make a virtual version of you. Based on an algorithm the platform generated a live virtual model. This process was also done manually through scans set up by Inkarnes team in kiosks around the city to ensure better accuracy and real-time user onboarding. The app was mostly gamified through its experience & design Think Asos or Zara but as a fully virtual experience, You can try clothes on the app pick and choose what you like to share looks with your friends thereby enabling social sharing. The rest of the process functions like any other eCommerce site add to cart and check out or add it to your wishlist whilst browsing 1000s of fashion labels in this incredibly immersive virtual environment

The future of fashion

Artificial intelligence has many benefits in the fashion industry, including the use of online fashion assistants to improve customer experience, trend prediction, and producing more sustainable solutions. In a consumer-driven age, we must get the right message across to them and encourage them to participate in this discussion as we move toward a more digital age. As Howard Mittman (CEO of Bleacher Report) has said: “Content is King but engagement is Queen and she wears the pants.”

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